Cadbury World

Cadbury's planning for a new chocolate-based attraction commenced in 1988, with the Bournville site decided upon. Cadbury World was opened on 14 August 1990 by Morgan Anderson on Cadbury's Bournville manufacturing site at a cost of £6 million. The attraction has expanded and developed its content through 'continuous improvement. It was formally opened by then Prime Minister John Major on 12 April 1991.

Cadbury World has gone on to become one of Birmingham's largest leisure attractions. Over 500,000 people visit there each year especially children and students. The estate features a respected education programme. Cadbury World provides a Chocolate afternoon tea.

Whilst not a factory tour, Cadbury World offers its visitors the opportunity to explore and discover chocolate's history, and to learn about the origins and story of the Cadbury business, which is now part of Mondelez, the world's second largest confectionery manufacturer.